>raman amplifierter is getting massive attention from practically everyone lately. It’s gotten to the point where a person as mainstream as Oprah has appeared on Twitter. Of course, with Ms. Winfrey’s involvement, Twitter’s traffic has received a 24 percent boost. That’s a great help in Twitter’s continued growth. But according to studies, Twitter may not be getting the full benefits of this increased attention.
Reports have come in that Twitter is not getting the retention rate that it needs to ensure continued growth. Nielsen Online reported that 60 percent of Twitter users do not return the following month. This means that Twitter’s retention rate is only pegged at 40 percent, and that’s Post-Oprah figures. Pre-Oprah, the retention rate was only at 30 percent.
Even though a high retention rate does not necessarily guarantee a big audience it is still considered important. For instance, MySpace and Facebook had a retention rate that was twice that of Twitter’s right now. When these two sites exploded into the public consciousness, the retention rate increased and are now pegged at 70 percent.
I’d love to find out what strategies Twitter will use to increase retention among its users. This will be a make or break phase for the new kid in town.