Originally posted on May 25, 2011 @ 2:41 am
It seems that technology can do just about anything. From directing your every move, to what you’re going to eat for dinner, to using a reverse phone lookup. Even though their presence has increased in our lives, some companies are doing better than others. The PC hasn’t been doing to well for years now. Apple has been hitting the market, like clockwork, with increasingly newer and fresher innovations that, coupled with an aggressive marketing campaign, has made them a consumer favorite. Most Apple products are far more expensive than their PC counterpart but people are still driven to purchase these high-end machines. Some say that their increased reliability and brand recognition are just a few of the reasons for this success but PC’s aren’t out of the game. Some PC manufactures hope to revitalize their candidacy for supremacy in the computing market with newer sleeker laptops.
Until now, PC has been competing with Apple and it’s approach has been its beneficial price difference. Everyone is making PC’s these days and competition is stiff which is motivating many of the Microsoft based computing systems to find cheaper and cheaper ways to produce an affordable laptop. But there’s one difference between the two computing camps, there’s only one Mac, and it’s clobbering the PC world, both in brand recognition and sales.
Intel recently asked designers to create a game changer. They wanted a better laptop that had to compete with Apple’s fashionable models, sate of the art wireless internet connective capabilities, and the fastest computing capabilities currently possible, and they want it all as thin as a Motorola Razr. Only one engineer, Ziba Design, rose to the challenge.
Ziba Design, based out of Portland, Oregon, hopes to create the next generation of computers that will finally allow PCs to recapture the top spot in the computer world. It wants to make the world’s thinnest notebook. They’re hoping to come in at less than 0.7th’s of an inch thick. This commuter, code-named Intel Mobile Metro Notebook, is hoped to be the smallest, most efficient, technological advancement in computers to date. It has to be the best to beat the Mac, apparently.
It’s up against a lot of odds and many are wondering if it will meet the challenge. Apple has many factors on its side such as: superior brand recognition, greater sales, consumer loyalty, and excellent advertising. People love the iconic Apple image and it has become a trademark in every film and media presentation. This new notebook is definitely the underdog in this fight and only time will tell if this new design will be able to compete with its Apple counterpart, the Macbook Air.