Intel has recently made a move to give renewed life to the Pentium brand by positioning it as the main “performance brand” for the mobile computer segment of the market. The move is expected to create an ultrathin notebook segment that is placed just above netbooks.
The company acknowledges that the netbook segment is enjoying great sales and is expected to still grow this year. But Intel also believes that by 2010 and beyond, the traditional laptop market will make a stronger impact and go back to double digit growth rates. Although the key to success will lie on how the laptops will be designed and marketed. This opinion was based on an Intel study conducted in 2008 which showed that only 11.6 percent would take their laptop outside. But 23 percent would consider lugging around an ultraportable device.
Intel said that it firmly believes that it can create new device category where what it calls as ultra thin laptops will be lumped with.