It seems that technology can do just about anything. From directing your every move, to what you’re going to eat for dinner, to using a reverse phone lookup. Even though their presence has increased in our lives, some companies are doing better than others. The PC hasn’t been doing to well for years now. Apple has been hitting the market, like clockwork, with increasingly newer and fresher innovations that, coupled with an aggressive marketing campaign, has made them a consumer favorite. Most Apple products are far more expensive than their PC counterpart but people are still driven to purchase these high-end machines. Some say that their increased reliability and brand recognition are just a few of the reasons for this success but PC’s aren’t out of the game. Some PC manufactures hope to revitalize their candidacy for supremacy in the computing market with newer sleeker laptops.