Originally posted on December 17, 2015 @ 8:34 am
When you think of travel and tourism, do you think of it from the perspective of the traveler and the tourist, or do you think of it in terms of the businessperson who is marketing the possibility of travel and tourism for others? And then, if you’re on the business side of the equation, how do you compete against other people who are aiming for that same headspace?
Well, to answer that question, consider the five following marketing tips for the travel and tourism business, including learning how to use AdWords, adjusting your SEO practices, using high-quality photos, learning adaptive web design methods, and highlighting customer reviews.
Learn To Use AdWords
By learning to use Google AdWords, you’re opening up a huge range of possibilities for yourself, especially in the travel and tourism business. If you understand how the structure of advertising, bidding, and return on investment work as search engine specific methodologies present themselves, then you have an easy leg up against companies that are still lost in the page 2 shuffle.
Use Current SEO Practices
Marketing is about people searching for something and finding you. In the travel business, if people are looking up what to do in a certain place, you want them to find information about you. And to do this, you have to have a text-heavy SEO output system that will point those people right to your front door where you can close the deal. If you don’t know what these processes are, then it’s either time to learn, or hire a specialist to help you out.
High-Quality Photos Are Key
A picture speaks a thousand words, so particularly in the travel and tourism business, you must highlight awesome pictures of your company, or the places that your company can take people. You should probably have a professional photographer and designer on staff to make sure you’re getting the most out of those opportunities. Read up on photography tips as well.
Adaptive Web Design Helps Beat Out the Competition
Adaptive web design is going to help you stand out from the competition as well. If your website looks great on desktop, mobile, and tablet, then you’re covered. However, if your design doesn’t bend and flex like it should, you should take steps to fix that.
Customer Reviews Are Great Sales Points
Finally, a good way to finish off your marketing process is by highlighting customer reviews of your company. Find people that say great things about you, and quote them on your front page. Nothing is more convincing to a potential customer than previous customers who act as organic advertising aspects of your overall theme.